Innovative UX/UI designer with 6+ years of experience. Highly adaptable and collaborative with a passion for empathetic visual storytelling. Enjoys helping people understand and solve complex problems by designing creative user experiences from conception to execution. Completed a UX/UI boot camp through Georgia Institute of Technology and recently worked as Sr. UX Designer at Zappos helping to enhance their internal support software, loyalty rewards program, and shoppable content. Cultural anthropology background with a keen design eye seeking to develop delightful experiences for websites and mobile applications.
Technical Skills
Backend: Qualitative and Quantitative Research, User Interviews, Surveys, Insight Synthesis, Persona Creation, User Journey Mapping, Affinity Diagrams, Empathy Maps, Problem Definition, Value Propositioning, Competitor Analysis, Information Architecture, Decision Flow, Interface Grids and Composition, Heuristic Evaluation, Mood Boarding, Design Thinking Process, Wire Framing, Prototyping, Usability & A/B Testing, Storytelling Visuals, Branding, Style Guides, Scrum, Agile
Frontend: Photoshop, Illustrator, MS Suite, G Suite, Blackboard, HTML, CSS, JavaScript, jQuery, Bootstrap
Tools: Figma, Sketch, InVision, Adobe XD, Miro, G-Suite, Trello, Slack, Basecamp
Projects
Zappos Shop the Look | Sr. UX Designer | zappos.com/style-feed
Zappos wanted to redesign their shoppable content to enhance the customer shopping experience and give users inspiration on how to style products together to make an outfit. This feature is used both as co-op revenue with partner brands and with social media influencers creating content directly on the website.
Informed design decisions through UX research with 284 participants independently
Enhanced the UI design of the UI to be more consistent and intuitive for customers
Mapped products to relevant keywords resulting in nearly 434k weekly impressions
Conducted quantitative and qualitative, moderated and unmoderated research independently
Enhanced the design of the UI to be more intuitive for users and maintain consistency throughout the site
TotallyAwesome Website Redesign | UX Designer | totallyawesome.tv
TotallyAwesome wanted to redesign their website with a new brand aesthetic to create a more professional image with a youthful and fun feel.
Enhanced engagement and brand identity through redesign of totallyawesome.tv
Created new brand style guidelines to establish a design framework for new digital assets
Documented style guide through Zeroheight and exported in various formats for future iteration
Strengthened brand identity by creating new logo patterns through collaborative process
PushPress Style Guide| UX Designer | Alpha Pacific Style Guide
PushPress needed to document their style guide so that their team could create digital assets with a consistent brand identity in social media, ads, marketing and email communications.
Improved organization of digital assets by utilizing atomic design principles
Enhanced brand identity by evaluating current design principles applied to existing brand assets
Enabled consistent brand identity by publishing the Alpha Pacific Style Guide using Zeroheight
Improved Zeroheight usability through a feature request that was pushed live
Work Experience
Sr. UX Designer at Zappos (Subsidiary of Amazon)
Oct 2021 - July 2023
Created designs for in-house support software on Customer Support Tech Team
Designed and implemented Shop the Look and Style Feed experiences with Marketing Tech Team
Created designs for updated Loyalty Rewards Program
Carried out quantitative and qualitative, moderated and unmoderated usability testing independently
Freelance UX Designer
Sept 2020 - Present in Atlanta, GA
Redesigned Mary Lin Elementary’s website independently in coordination with principal and PTA
Published style guide online independently using atomic design in Zero Height for PushPress
Designed and launched websites for The Harbin Group, It’s About Time and Get Social
Paraprofessional at Midtown High School (Atlanta Public Schools)
Jan 2020 - Sept 2021
Enriched learning experience in a team of four
Assisted students and teachers in a staff of over 100 with software solutions for virtual teaching
Attained Level 2 Google Education certification while enriching students’ learning experience
UX Designer at TerraTonz
Jan 2017-Dec 2019 in Tucker, GA
Improved brand visibility by designing a website in a team of four using Squarespace Content Management System
Enhanced brand identity and online presence across multiple digital platforms
Physician Recruiter at Eagle Hospital Physicians
March 2015 - Dec 2016 in Mission Viejo, CA and Atlanta, GA
Recruited physicians independently and managed a database of over 60,000 candidates using Bullhorn Applicant Tracking System
Director of Experience at The Clean Program
March 2011 - Jan 2015 in Longmont, CO and Santa Monica, CA
Uncovered customer pain points through surveys and interviews and addressed them through design solutions in collaboration with design, management and development teams
Enhanced user resources by developing a comprehensive FAQ and educational materials
Established customer referral program and start date adjustment interfaces
Cultural/Community Outreach Interpreter at US Forest Service
July 2010 - Jan 2011 in Toutle and Amboy, WA
Strengthened federal partnerships with the Cowlitz Native American Tribe
Conducted contextual inquiry ethnographic research with the Cowlitz tribe to collect written and
oral histories about the traditional uses and values of Mount St. Helens
Collaborated with the Cowlitz Tribe, GIS experts and forest archeologist to draft a nomination for
Mount St. Helens to be recognized as a Traditional Cultural Property with the National Register of Historic Places - unanimously accepted and published online
Contact
iamjohnhand@gmail.com
470.305.9198
Atlanta, Georgia 30308
Education
Certificate, UX/UI Boot Camp, Georgia Institute of Technology
June 2021 | A+
Certificate, Google Educator Level 2
June 2021
Bachelor of Arts, Anthropology, University of Georgia
May 2010 | GPA 3.84
Certificates
UX/UI Boot Camp
Google Certified Educator
Wellness Coach
Global Studies
Volunteer
National Honors Anthropology Society
Healing Handpan Alliance
GA Bureau of Investigations
Furthering Our Local Knowledge
Athens Insights
Honors
Magna Cum Laude
Presidential Scholar Award
National Honors Award
Post-Structural Secret Society
Lambda Alpha Zeta - President
Phi Beta Kappa
Golden Key
Dean’s List